About The Founders:
Erin & Matt of Fat Flower
Erin and Matt began farming hemp in 2019 after personally experiencing the benefits of CBD for anxiety. What started as a way to support their own wellness grew into a deeper calling: to better understand the plant, control every step of the growing and extraction process, and ensure the highest standards of purity and transparency. Farming gave them an intimate relationship with hemp and invaluable insights that continue to shape Fat Flower today.
Erin – Business, Branding & Operations
With more than 20 years as an entrepreneur, Erin brings a strong business and corporate administration background to Fat Flower. She ensures that the details run smoothly behind the scenes while also shaping the brand’s beauty and voice. From the packaging to the personalized touches in between, Erin’s influence is seen and felt in the polished details that customers notice.
Matt – Cultivation & Innovation
Matt is the cultivator of Fat Flower. He carefully selects high-potency hemp strains, oversees organic farming practices, and ensures each harvest is handled with care. His hands-on approach to cultivation and extraction keeps Fat Flower true to its roots—clean, safe, and effective. An innovator driven by curiosity, Matt applies a research-focused mindset to developing new ways of unlocking hemp’s potential, fueling much of Fat Flower’s product innovation.
Shared Mission – Education & Trust
Together, Erin and Matt are passionate about education. Whether through conversations at their store, in-person connections at farmers markets, or sharing knowledge on their blog, they strive to make cannabinoids approachable and trustworthy. Their goal is to establish Fat Flower as a source people can rely on for honest information and high-quality products backed by real experience.
Why Fat Flower Exists
Fat Flower was born from a desire to create cannabinoid products people can trust. By keeping the entire process farm-to-bottle, Erin and Matt make sure every formula reflects their values: quality, honesty, and connection. Together, they’ve built more than a brand—they’ve built a promise.